HomeAnvil sells exclusive roofing leads: requests from homeowners who want a roof replaced or repaired, sent first to one roofing company only, in the ZIP codes that company chooses. Every lead comes from our own ads and our own quote form. The homeowner answers questions about the roof and the project before we ask for a phone number, so you know what you are calling about before you dial.
A roofing lead is one homeowner's request for a price on a shingle roof replacement or repair. It reaches you with:
Each new lead goes to one contractor only, and nobody else is sent it while your exclusivity window runs (the window is written on your offer). You are not racing other roofers to the same phone number, and the homeowner is not fielding calls from companies they never asked to hear from.
We don't buy leads from other companies and pass them on. Every request starts on our own quote form, after a homeowner clicks one of our own ads or finds one of our roofing guides.
These are the questions our shingle roofing quote form asks, in order, before it asks for an address and contact details. You get every answer with the lead.
| Question | Answers the form offers |
|---|---|
| Tap your project type for pricing | Roof Replacement Roof Repair |
| Which best describes your home? | House Manufactured Home Condo / Apt / Townhouse (ends the request) |
| Are you the homeowner? | Yes No (ends the request) |
| How many stories does your home have? | 1 Story 2 Stories 3+ Stories |
| What's the size of your home? | Less than 1,500 sq. ft. 1,500 - 3,000 sq. ft. 3,000+ sq. ft. |
| What is your current roof made of? | Asphalt shingles Metal Other / Not sure |
| How old is your roof? | More than 10 years old Less than 10 years old Not sure |
| What's most important to you? | Longevity Affordability Curb appeal Other / not sure |
| When would you want this project completed? | ASAP Within a few months Just researching |
| Where is your roof located? | Street address and ZIP code |
| Contact | First and last name, email and phone, and the homeowner's agreement to be contacted |
A homeowner who picks an answer marked "ends the request" sees a short message and cannot go on, so no lead is sent.
A homeowner who will not say whether they own the home, or what kind of home it is, is not ready to talk to a roofer. The form asks those questions first, and it stops a request from a renter or from a condo, apartment or townhouse, where the owner or an association makes the roofing decision.
The rest of the answers help you plan the first call:
The first company to reach a homeowner usually wins the job, so call the moment the lead arrives.
Price depends on the trade and your market. We quote your per-lead price on the call, in writing. There is no price list, because a lead in a dense market with many roofers costs more to win than one in a quiet market.
To compare our price with the other ways roofers buy work, read how much roofing leads cost.
Report a bad lead from your portal within 14 days of delivery, unless your agreement says otherwise. Your agreement can set a different window, up to 30 days. We check each return against our records first, and a person reviews any we cannot confirm.
| We credit | We don't credit |
|---|---|
| A disconnected or wrong phone number | No answer or no callback |
| An address outside your ZIP codes | The homeowner hired someone else |
| A service you don't buy | The homeowner changed their mind |
| The same homeowner sent to you again within 60 days, unless your agreement says otherwise | Price shopping |
| A homeowner who is already your customer | |
| A request no real person made |
Accepted returns are credited back to your balance.
Shingle and metal roofing are separate trades here, with separate quote forms. A homeowner shopping for a metal roof answers questions about energy efficiency and storm and fire resistance that a shingle buyer is not asked. If your crews install both, you can take both. See metal roofing leads.
Yes, while your exclusivity window runs. Each new lead goes to one contractor only, at the fixed per-lead price in your agreement. After the window, a lead may be offered again to other buyers, under the terms the homeowner saw. Exclusive vs. shared leads explains why that changes what a lead is worth.
The form's first question asks the homeowner to choose a roof replacement or a roof repair, and the lead tells you which they chose. Tell us on the call which of the two you want.
There is no contract term and no cancellation fee. You pay per lead from a prepaid balance, and you can pause or stop any time.
Licensed and insured roofing companies that can call new leads quickly, from owner-run shops to teams with dedicated sales staff.
Contractors in any part of the United States can apply, and we open ZIP codes one market at a time, where we run ads and a contractor covers the area. Tell us your ZIP codes and we'll confirm whether we can supply them. We don't promise volume we can't deliver.
Answer three questions about your company. If we're a fit, you pick a time for a 15-minute call.
