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Pre-qualified homeowner leads in the ZIP codes you want

Homeowners answer the project questions before you call. We set your trades, ZIP codes and weekly cap with you on the call.

Book a 15-minute call No contract term, no cancellation fee. Ask us to pause or stop any time.
Home-services contractor reviewing a new homeowner project lead on his phone
New lead · Shingle roofingSample · details are made up
Jordan Sample(555) 010-0000 · jordan@example.com123 Example St, Springfield, 00000
Project
Roof replacement
Home type
House
Homeowner
Yes
Stories
2 stories
Roof material
Asphalt shingles
Roof age
More than 10 years
Most important
Longevity
Timeline
Within a few months
Consent to be contacted recorded with date and time.
Exclusive leads
Each new lead goes to one contractor only during your exclusivity window; after it, a lead may be offered again, under the terms the homeowner saw.
No contract term
A prepaid balance your card tops up when it runs low. No cancellation fee. Ask us to pause or stop any time.
Credits for bad leads
Report a wrong number or out-of-area lead within 14 days, unless your agreement says otherwise. Accepted returns are credited back.
Your ZIPs, your cap
We set the ZIP codes you serve and how many leads you want each week with you on the call.

Where our leads come from

From our own ads and our own quote form; we don't buy leads from other companies and pass them on.

A homeowner answers up to nine questions about the project before we ask for contact details. For a roof, that's the project type, home type, whether they own the home, stories, square footage, roof material, roof age, what matters most and when they want it done.

You see every answer before you dial, so your first call starts with the details instead of the basics.

Homeowner completing a home-improvement quote request on her phone

How a lead reaches you

We agree on delivery during your onboarding call.

  1. A homeowner in your area asks for a quoteThey answer the project questions, give their address and agree to be contacted.
  2. We send it to youBy the delivery method we set up together on your call.
  3. You callThe first company to reach a homeowner usually wins the job, so call the moment the lead arrives.
  4. You tell us what happenedReached, appointment set, sold. We use it to tune your ZIP codes and volume.
Home-services team reviewing a new project lead and calling the homeowner

Trades we take requests for

We run ads for a trade, and open its quote form to homeowners, only once a contractor has signed up to buy its leads. Pick a trade to start your booking with it already selected.

Pricing and terms

Price depends on the trade and your market. We quote your per-lead price on the call, in writing. Every lead is a homeowner who filled out the quote form and answered these questions:

  • Shingle Roofing

    Homeowner, replacement or repair, project details and timeline

  • Metal Roofing

    Homeowner, replacement or repair, project details and timeline

  • Siding

    Homeowner, home type, project details and timeline

  • Windows

    Homeowner, number of windows, project details and timeline

  • Walk-in Shower

    Homeowner, tub-to-shower or walk-in shower, timeline

  • HVAC

    Homeowner, replacement or tune-up, system age and timeline

TradeLead typeHomeowner qualificationPrice
Shingle RoofingForm leadHomeowner, replacement or repair, project details and timelineQuoted on your call
Metal RoofingForm leadHomeowner, replacement or repair, project details and timelineQuoted on your call
SidingForm leadHomeowner, home type, project details and timelineQuoted on your call
WindowsForm leadHomeowner, number of windows, project details and timelineQuoted on your call
Walk-in ShowerForm leadHomeowner, tub-to-shower or walk-in shower, timelineQuoted on your call
HVACForm leadHomeowner, replacement or tune-up, system age and timelineQuoted on your call

We credit

  • Disconnected or wrong phone numbers
  • Addresses outside your ZIP codes
  • A service you don't buy
  • The same homeowner sent to you again within 60 days, unless your agreement says otherwise
  • A homeowner who is already your customer
  • A request no real person made

We don't credit

  • No answer or no callback
  • The homeowner hired someone else
  • The homeowner changed their mind
  • Price shopping

How billing works

  • A prepaid balance, charged for each lead your CRM accepts
  • Your card tops it up when it runs low
  • A weekly cap we set with you
  • Ask us to pause any time
  • 30 days' written notice before your per-lead price goes up

How to report a bad lead

  • Report it to us within 14 days of delivery
  • Your agreement can set a different window, up to 30 days
  • We check each return against our records first; a person reviews any we cannot confirm
  • Credits go back to your balance

From your call to your first lead

  1. 15-minute callYour trades, ZIP codes, weekly cap and who calls the leads.
  2. Agreement and depositYou accept the agreement and pay a first deposit into your balance.
  3. Test leadYou choose how leads arrive and we send a test.
  4. First live leadsWe switch them on once your CRM has accepted the test lead and your balance covers a lead.

Built for accountable lead delivery

The information you need to respond quickly, with clear controls over where and how much you receive.

Project answers included

See the homeowner's project, property and timeline answers before you dial.

Your service area

We set the ZIP codes and trades that fit your crews, with you.

Your weekly cap

We set the volume you want with you and adjust it as your capacity changes.

Consent recorded

Each request includes the date and time the homeowner agreed to be contacted.

Guides for contractors

What leads cost, how exclusive and shared leads differ, and what each of our trades' leads includes.

Questions contractors ask

Are your leads exclusive?
Yes, while your exclusivity window runs. Each new lead goes to one contractor only, at the fixed per-lead price in your agreement. After the window, a lead may be offered again to other buyers, under the terms the homeowner saw.
How much does a lead cost?
It depends on the trade and your market. We quote your per-lead price on the call, in writing, and we give you 30 days' written notice before it goes up. A price cut takes effect at once, and a lead already sent to you keeps the price it was sent at.
What if a lead is bad?
Report it within 14 days of delivery, unless your agreement sets another window, which can run to 30 days. We credit wrong or disconnected numbers, addresses outside your ZIP codes, services you don't buy, the same homeowner sent to you again within 60 days (unless your agreement says otherwise), homeowners who are already your customers and requests no real person made. We check each return against our records first; a person reviews any we cannot confirm, with your evidence.
Is there a contract or minimum?
There is no contract term and no cancellation fee. You pay per lead from a prepaid balance that your card tops up when it runs low, and you can pause or stop any time.
How do leads get to us?
We set up delivery with you on the onboarding call and send a test lead before any live ones.
How are homeowners qualified?
They answer questions about the project, the home, whether they own it and their timeline before giving contact details. You get every answer with the lead.
Where do the leads come from?
Our own ads and our own quote form. We don't buy leads from other companies and pass them on.
How do homeowners agree to be contacted?
They agree on the last step of the quote form, and we record when they agreed.
How many leads can we get?
It depends on your trades and ZIP codes. We set a weekly cap together and adjust it as you go. We don't promise volume we can't deliver.
Who is a good fit?
Licensed and insured companies that can call new leads quickly, from owner-run shops to teams with dedicated sales staff.
How fast can we start?
Once your trades and ZIP codes are set up, your CRM has accepted a test lead and your balance covers your first lead, we switch your leads on.
What areas do you cover?
Contractors in any part of the United States can apply, and we open ZIP codes one market at a time, where we run ads and a contractor covers the area. Tell us your ZIP codes and we'll confirm whether we can supply them. We don't promise volume we can't deliver.

Talk to us about your service area

Answer three questions about your company. If we're a fit, you pick a time for a 15-minute call.

Book a 15-minute call No contract term, no cancellation fee. Ask us to pause or stop any time.
Book a 15-minute call